Privacy & telemetry posture
What this site actually collects, stated plainly. This page describes implemented behavior, not aspirational policy.
Analytics we use, and what they never receive
This site uses two third-party services on its public pages. PostHog, a product-analytics service, shows us which pages and calls to action help visitors and how fast pages load. Google Tag Manager is used only to measure conversions from our own advertising campaigns. Neither runs on sign-in, Lectio study, administration or team pages.
The PostHog script is served from this site's own origin at a fixed version, and your browser checks every event against a fixed list of allowed events and properties before it is sent. PostHog never receives your name, email address, organization, phone number, anything you type into a form, the text of anything you select, or the full address of the page that sent you here (only its site). Events carry no IP address field, although, like any web request, your browser's connection to PostHog reveals your IP address to PostHog. No session recording or heatmap is made.
Google Tag Manager runs no Google Analytics and no other behavior-analysis tool. It receives a short list of conversion events, such as a contact-form submission or a click on a consultation link. Conversion tags in it may set advertising cookies so a campaign's conversions can be counted; ad personalization is turned off.
The telemetry described in the sections below is first-party: collected by this site's own server, into this site's own database, for this site's own operational use.
Anonymous visitors
Ordinary page views generate anonymous, first-party event records (page path, referrer class, timing) with no identity attached. Raw anonymous events are retained for 90 days, after which they are reduced to de-identified aggregate counts kept indefinitely — the individual raw events themselves are not.
From your first page, PostHog also receives anonymous measures: pages viewed, links and buttons used, how far pages were scrolled, active reading time, the length (never the text) of text you select, page speed, script errors (type and location only), and the kind of site that referred you, for example a search engine or an AI assistant. PostHog keeps a random identifier in your browser's local storage, not a cookie, so it can recognize a return visit from the same browser. That identifier is not linked to who you are unless you sign in and opt in, as described below.
Known-user mode (Lectio, sign-in)
Some Resource Hub pages offer an optional sign-in (a passwordless magic link, valid 15 minutes) to enable Lectio — this site's precision-education feature, which tracks whether a reader actually engaged with a specific resource, not just whether the page loaded. Signing in is never required to read anything.
Signing in turns on reading tracking (Lectio engagement) for your account: active reading time, scroll depth, comprehension checks and reactions on Netspective guides. You can stop it from any guide, and you can delete your account's data at any time. Other uses of your account need their own consent scope: profile linkage (connecting your activity across sessions) or communications (contacting you about your engagement). An account with no activity is pruned after 24 months of dormancy by default.
Lectio data is also counted into public, de-identified reading benchmarks: for example, how many signed-in readers opened a page, their median active reading time, and the share who answered its comprehension check correctly. These totals never include your name, email, account, sessions or the times you read, and a figure is published only once at least five different readers stand behind it.
If you are signed in and have turned on learning telemetry (reading tracking), PostHog also receives your account's internal identifier, never your email address, so your reading can be understood across visits. Turning reading tracking off, or signing out, ends this: later events are anonymous again.
Your analytics choices
There is no analytics consent banner: the anonymous measures above run from your first page. If your browser sends a Do Not Track signal, PostHog does not start and nothing is sent to it; Do Not Track does not change Google Tag Manager. Linking analytics to your account always needs your opt-in, as described above. A content blocker in your browser can block either service.
Questions
Reach us at sales@netspective.com or (202) 660-1351.